Content Creation Process
Behind the success of this learning ecosystem stood a well-defined content creation workflow that combined structure, collaboration, and creativity.
Each step of the process ensured that the final materials were accurate, engaging, and aligned with Sunrise’s training goals.
- Raw Material Collection
The process began by gathering essential information from the client - including existing training documents, process guides, and technical content - ensuring all learning materials were grounded in real operational knowledge.
- Course Structuring
The course owner transformed the raw input into a clear course structure and learning flow. This draft was shared with Sunrise for validation, ensuring mutual understanding before moving forward.
- Creative Planning Session
Once the structure was approved, a collaborative planning session was held between the marketing creatives, the client, and a Subject Matter Expert (SME) when needed.
This stage aligned creative ideas with learning objectives - defining tone, visuals, and interactivity.
- Subject Matter Expertise
A dedicated SME, often a team leader or project manager from the relevant department, was assigned to ensure technical accuracy. Their feedback shaped scripts and examples to match real-life use cases.
- Script Writing
The course owner and creative team developed scripts that balanced clarity, engagement, and practicality. The SME reviewed and validated each script for correctness and relevance.
- Translation
AI-assisted translations were produced for multilingual learners, followed by SME validation to ensure cultural and linguistic accuracy.
- Video Production
With approved scripts in hand, the video production team brought content to life through microlearning videos, role plays, tutorials, and interactive clips - blending design with storytelling.
- Final Review and Delivery
SMEs conducted a final review of all materials before delivery, guaranteeing that every element met quality standards and learning goals.
This collaborative workflow ensured that every course followed the same journey - from concept to delivery - resulting in a consistent, high-quality learning experience.
IMPACT
The asendio collaboration resulted in a measurable transformation in the learning culture and performance of the Sunrise Technical Support Team:
+35%
Higher learner satisfaction
Higher learner satisfaction
25%
Improvement
improvement
with agents citing improved clarity, interactivity, and practical relevance in agent engagement with e-learning content in technical accuracy and problem resolution times course completion rates, reducing overall training time while maintaining content depth These outcomes positioned Sunrise's learning ecosystem as a model for modern, interactive training in the telecommunications industry - where technical precision meets exceptional customer experience.